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How to get a monthly read on what a competitor is up to
Once a month, Rival Radar writes up what a competitor appears to be doing, what you could do about it, and talking points for sales. Every point links to the change it came from.
On paid plansUpdated November 9, 2026
Watch how, in a short video
A feed of changes tells you what happened. It doesn't tell you what it adds up to. The What they're up to card does that: once a month, per competitor, in a page you could take into a meeting.
It's built only from the changes Rival Radar actually recorded, and every single point carries a reference to the change it came from, so nothing on it is an opinion you can't check.
Step by step
Be on a paid plan
Reads are included on Pro, Business and Scale. On the free plan the card explains what they are, with a link to the plans.
Open the competitor
What they're up to is the first section on their page, under the heading A monthly read, built only from recorded changes.
Read the headline
One sentence on what the month amounted to, with reference numbers beside it.
Work down the four sections
What they're doing, What you could do, Talking points for sales and Watch out for. Any point Rival Radar isn't sure of is marked (our reading).
Check anything you'd repeat
Click a reference number and it jumps to the change it came from, under What this is based on, with a link to the page itself.
Write one now if you'd rather not wait
Press Write a read now to have one written from whatever has been seen so far. Afterwards the button becomes Refresh the read, usable once a day.
Why every point has a reference
One wrong claim in front of a prospect is enough for a salesperson to stop trusting the whole document. So nothing on a read stands on its own: each point names the recorded changes behind it, and What this is based on lists them with their dates and links.
A point the evidence only hints at is labelled (our reading) rather than stated flat. That's there so you can tell the difference between what they did and what we think it means.
This is also what makes a read a good base for a battlecard. The guide on building a battlecard that stays up to date covers the rest.
When a read says nothing much
Some months a competitor does nothing. When that happens the read says it was a quiet month and that too little changed to say anything useful without guessing, and then stops.
That's on purpose. A read that invents a narrative out of two typo fixes is worse than no read, because you can't tell the difference later.
A read can also fail outright, usually a passing problem on our side. When it does, the card says so and makes clear nothing is lost: the changes it would have used are all still in Activity, and the next read picks them up.
How often they're written
- Scheduled reads run monthly, and only once a competitor has been watched for about two weeks, so that a quiet month means something.
- Write a read now ignores the wait and uses whatever has been recorded so far.
- Refresh the read can be used once a day per competitor. Each one is a real piece of work, so there's no point running it more often than the changes arrive.
- A read takes about a minute to write. The button says so while it's working.
Questions
Why isn't this on the free plan?
It's the one feature with a real cost per competitor every month and no cheap steady state, so it sits on the paid plans. Everything else, including price history and hiring, is on free.
Does the read use anything other than my recorded changes?
No. It's written from the changes Rival Radar recorded for that competitor in the period, and nothing else. No web search, no general knowledge about the company, no other customers' data.
Can I get a read on a competitor I added yesterday?
Yes, with Write a read now, though there won't be much to go on. Scheduled reads wait about two weeks for that reason.
Can I share a read with my team?
Copy it out, or add them as a report recipient so they get the change digests too. There's no separate sharing link for a read.
Start watching your competitors
Three competitors, two pages each, checked twice a day. Free, and no card.
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