Practical, no-nonsense guides on watching competitors well, grouped by what you're trying to work out.
Pricing is only one signal. A practical guide to tracking competitor feature launches, messaging shifts, and changelogs: what to watch, and how to automate it.
4 minute read2 videos
Competitor analysis works best as an ongoing habit, not a one-off spreadsheet. How many competitors to track, how often to actually review it, and what to do with what you find.
4 minute readVideo
Hiring is one of the earliest public signs of where a company is heading. What to look for in a competitor's job listings, where to find them, and how not to read too much into them.
3 minute readVideo
A practical guide to monitoring competitor pricing pages without checking them by hand: what to track, how often, and how to automate it.
5 minute read2 videos
A field-by-field checklist for auditing a competitor's pricing page by hand: the headline number, plan structure, trial terms, and the quieter signals most people miss.
3 minute readVideo
Old versions of a competitor's pricing page are often still out there. How to find them yourself with the Wayback Machine, where that falls short, and how to keep a reliable record from now on.
4 minute read2 videos
A price you saw once isn't always a price change. How price tests, regional pricing and half-finished updates can fool you, and how to tell a real change from noise.
4 minute readVideo
Competitive intelligence platforms are built for companies with a dedicated CI function. Here's how to run a genuinely useful programme when that function is one person doing four other jobs.
4 minute read2 videos
Two different categories of tool that get shopped for interchangeably. What separates them, which one your situation actually calls for, and the gap between them most teams fall into.
3 minute readVideo
Most battlecards are out of date within a quarter. What belongs on one, why every point needs a source, and how to keep it current without a dedicated team.
3 minute read2 videos
A buyer's checklist for evaluating competitor monitoring tools: noise filtering, coverage beyond pricing, how alerts are explained, and the trade-offs worth knowing before you commit.
3 minute readVideo
Google Alerts is a reasonable first move and a bad long-term plan for watching a specific competitor page. Where it genuinely works, where it falls short, and when to use both.
3 minute readVideo
What this category of software actually does, the different types on the market, what it tends to cost, and how it differs from generic website-change monitoring.
3 minute readVideo
A lot of "free" competitor monitoring tools are time-limited trials in disguise. What a genuinely free tier usually includes, what to watch for, and when it's enough.
3 minute readVideo
These are about competitor tracking itself. For how to do each of these things in the app, screen by screen, see the help. For where each number on a competitor comes from, see where our data comes from. New guides go out on the RSS feed.