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How to see what a competitor mentions that your site doesn't
Set your own website and the Compare card reads their pages against yours, listing what they say that you don't, with their own wording quoted.
Updated November 9, 2026
Watch how, in a short video
Losing a deal to something you also do, but never mention anywhere, is a marketing problem rather than a product one. The Compare card is there to find those.
It reads a competitor's watched pages against the pages on your own site and lists what they talk about that you don't, with the sentence they used so you can judge it yourself.
Step by step
Add your website
In Settings, fill in Your website and save. Until that's set, the card just offers an Add your website button.
Open a competitor
Compare, under What they mention that your site doesn't, is in the right-hand column of their page.
Run it
Press Compare. It reads their watched pages and the matching pages on your site and works out what's on theirs and not yours.
Read it by page type
Findings are grouped by the kind of page they came from, so you can see whether the gap is on pricing, features or elsewhere.
Read their own words
Each finding quotes the sentence from their page underneath. That's the bit worth reading, because the wording tells you how they're positioning it.
Run it again later
The button becomes Re-run once there's a result. Worth doing after you've seen a run of changes from them, or after you've reworked your own pages.
What this is and isn't
It compares what two websites say. It does not compare two products. Those are different things, and the card says as much: treat it as a prompt to go and look, not proof either way.
- A finding can mean they have something you don't.
- It can equally mean you have it and never wrote it down.
- It can mean they claim it and barely have it. Marketing pages are marketing pages.
All three are useful to know, and the second is the most common and the easiest to fix.
Getting a better comparison
- Make sure the competitor's watched pages include their features page. A comparison built only from a homepage has thin material to work with.
- Point Your website at your main domain rather than a landing page or a subdomain, so your own feature and pricing pages are reachable from it.
- If your own site hides its content behind JavaScript, the read will be thin. That's the same limitation that applies to watching anyone else's pages.
Nothing significant found last time you compared is a real result, not a failure. It usually means your pages cover the same ground as theirs.
Questions
Is this on the free plan?
Yes, once you've set Your website in Settings.
Does it compare prices?
Not as such. Prices are handled by the pricing card, which reads plans and prices off a pricing page properly. Compare is about what's mentioned rather than what it costs.
Is my own site watched for changes too?
No. Your website is used for this comparison and to stop Find my competitors suggesting you back to yourself. If you want your own pages watched, add yourself as a competitor.
Why did it find something we definitely do?
Because your pages don't say so clearly enough for a reader to tell. That's worth knowing: a prospect reading both sites reaches the same conclusion.
Start watching your competitors
Three competitors, two pages each, checked twice a day. Free, and no card.
Start watching for free