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How to find your competitors without a list
Describe what your business does and Rival Radar searches for real competitors and alternatives, then sets each one up with its pages already found.
Updated November 9, 2026
Watch how, in a short video
Most competitor tools start by asking you for a list of URLs. If you already have that list, fine. If you don't, or you suspect it's out of date, Find my competitors works the other way round: you describe your business and it goes looking.
It searches the web for companies selling something like what you sell, puts them in front of you with a line each, and then adds the ones you tick, scanning each of their sites for pages worth watching as it goes.
Step by step
Open Find my competitors
From Competitors, or from the empty Dashboard, press Find my competitors.
Describe your business
Under What does your business do?, write a sentence or two in plain words: what you sell, who buys it, and what it does. The more specific it is, the better the results.
Add your own website
Your website (optional) stops it suggesting your own company back to you, and it's saved for the Compare card later. Worth filling in.
Say where you are, if it matters
Location (optional) is for businesses where the competition is local. Leave it blank if you sell everywhere.
Look over what it found
Each suggestion comes with a short line on what they do and the domain it found. Press Visit to open their site in a new tab and check it's really who you thought.
Fix any missing domains
A suggestion marked No domain found needs one typed in before it can be added, or unticking.
Add them
Tick the ones you want, up to the slots left on your plan, and press Add competitors. Each one is created and its site scanned for pages, one after another.
Writing a description that works
A vague description gets vague results. "Software" could be anyone. Say the category, the kind of customer, and two or three things the product actually does.
Too vague
We make a productivity app.
About right
We're a project management tool for small design teams, with Kanban boards, time tracking, and client portals.
If what comes back is wide of the mark, press Start over and try again with a narrower description. That's cheaper than deleting competitors you didn't want.
What happens after you tick them
For each competitor you add, Rival Radar creates the competitor, then scans their domain to find their pricing, features, blog and other pages, and starts watching the best ones it can fit into your plan's page allowance.
You'll see each one tick off as it finishes, with how many pages it ended up watching. If one fails, for example because the domain doesn't resolve, it says so and carries on with the rest.
Nothing it picked is final. Open any competitor afterwards to swap pages, correct a URL, or add a page it missed.
When to add one by hand instead
- You already know exactly who, and which page. Adding a competitor by hand is quicker.
- They're a private or very small company that a web search won't surface.
- You want to watch something that isn't really a competitor at all, like a partner's changelog or an industry blog. Nothing stops you.
Questions
Where do the suggestions come from?
From a web search run against your description, with the results read and summarised. They're real companies found on the public web, not a fixed directory. There is more on this on the data sources page.
Can it suggest companies that aren't really competitors?
Yes, which is why nothing is added until you tick it. Use the Visit link to check a domain before adding it, and untick anything that doesn't belong.
Can I run it again later?
Yes, as long as you have competitor slots free on your plan. It's worth re-running once or twice a year, since new entrants are exactly the ones you won't have on your own list.
Start watching your competitors
Three competitors, two pages each, checked twice a day. Free, and no card.
Start watching for free