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Which competitor pages should you watch?
The eight page types Rival Radar understands, what each one tells you, and which to pick first when your plan only allows a couple per competitor.
Updated November 9, 2026
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Every plan limits how many pages you watch per competitor, so the choice matters. Two well-chosen pages beat five that all say the same thing.
This is what each page type is for, and the order worth picking them in.
Step by step
Start with Pricing
It's the highest-signal page a competitor has, and it's the only type that gets plans, prices and a confirmed price history read off it.
Then Changelog, if they have one
A changelog is the lowest-spin page on any site. It says what actually shipped, with dates, and in their own words.
Otherwise Features
No changelog? The features page is the next best read on what they've built and what they're pushing.
Add Careers once you have room
Hiring moves before pricing does. A careers page also unlocks the hiring card, which tracks roles off their public job board.
Homepage for positioning
Worth a slot when you care about how they talk about themselves rather than what they ship. Homepage copy is where a repositioning shows up first.
Leave Blog and Case studies for last
Both change often and mostly tell you about marketing output rather than strategy. Useful on a bigger plan, noisy as one of only two slots.
The eight types, and what each is worth
- Pricing: the headline number, the plan structure, what moved between tiers, trial terms. The one page everybody should watch.
- Features: what they claim the product does. Shows a new capability landing, and feeds the Compare card.
- Homepage: positioning and who they say it's for. Slow to change, and meaningful when it does.
- Changelog: what shipped and when, straight from them. Highest signal per word of any page on a site.
- Careers: where they're investing next. Also where Rival Radar looks for a public job board to track.
- Integrations: who they're aligning with, and which platforms they think their buyers live on.
- Case studies: who they're trying to win. A shift in the logos is a shift in the target customer.
- Blog: content output. Busy, and rarely where a decision shows up first.
How many pages you get
- Free: 2 pages per competitor, 3 competitors.
- Pro: up to 3 pages per competitor, 25 competitors.
- Business: up to 4 pages per competitor, 50 competitors.
- Scale: up to 5 pages per competitor, 100 competitors.
The limit is per competitor, so you can give one rival pricing and changelog while another gets pricing and careers. There's no need to keep them the same.
Don't watch the same thing twice
Some sites put their prices on the homepage as well as the pricing page. Watching both means hearing about the same change twice, from two slots you only have a few of.
The same goes for a blog whose every post also appears on the homepage. Pick the page where the change lands first and in full.
You don't need to watch a page to get history from it. The Internet Archive backfill only looks at pages you're watching, but pricing pages are usually the best archived anyway.
Questions
Does watching more pages cost more?
Not directly. It's the plan that sets your page allowance, and the allowance is per competitor. Moving up a plan raises both the number of competitors and the pages each one gets.
What if a competitor has no pricing page?
Plenty don't, especially enterprise ones. Watch their features page and changelog instead, and if their pricing page only says Contact sales, Rival Radar says so rather than inventing prices.
Can I change which pages I watch later?
Yes, any time. Deleting a page removes the changes recorded for it, so swap deliberately rather than shuffling pages around each week.
Start watching your competitors
Three competitors, two pages each, checked twice a day. Free, and no card.
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