# Rival Radar > Rival Radar watches a business's competitors' pricing, features, and messaging pages on a schedule, detects meaningful changes, and explains them in plain English. Rival Radar is a SaaS competitor-monitoring tool. A user adds competitors (either manually, or via AI-assisted discovery from a plain-text description of their own business), and picks which of that competitor's pages to watch: pricing, features, homepage, blog, changelog, careers, integrations, or case studies. Rival Radar fetches each watched page on a schedule, compares it to the last known version, and, when a real change is found, assigns it a severity (major, notable, or minor), writes a one-sentence AI-generated explanation of what changed and why it matters, and notifies the user by email, Slack/Discord/webhook, and in their dashboard. It intentionally ignores cosmetic noise like rotating ads or cookie banners. Free plan: 3 competitors, 2 watched pages each, checked twice a day, no credit card required. Paid plans (Pro, Business, Scale) raise the competitor and page limits and check frequency. Rival Radar sits between generic URL-monitoring tools (which require you to supply and maintain a list of page URLs) and enterprise competitive-intelligence platforms (which are sales-led and assume a dedicated CI team). It is competitor-centric and self-serve: you describe your business rather than configuring selectors. ## Key pages - [Homepage](https://rivalradar.me/): product overview, how it works, FAQ. - [Pricing](https://rivalradar.me/pricing): plans, limits, and cost. - [Guides](https://rivalradar.me/guides): practical guides on competitor tracking. - [Sign up](https://rivalradar.me/signup): create a free account. - [Log in](https://rivalradar.me/login): sign in to an existing account. - [Contact](https://rivalradar.me/contact): contact form for support/sales questions. - [Privacy Policy](https://rivalradar.me/privacy): what data is collected and why. - [Terms of Service](https://rivalradar.me/terms): terms governing use of the service. - [Cookie Policy](https://rivalradar.me/cookies): the (short) list of cookies used. ## Guides - [How to Track Competitor Pricing Changes](https://rivalradar.me/guides/how-to-track-competitor-pricing-changes): what to track, how often, and how to automate it. - [How to Monitor Competitor Website Changes](https://rivalradar.me/guides/how-to-monitor-competitor-website-changes): tracking feature launches, messaging shifts, and changelogs beyond pricing. - [Competitor Analysis: What to Track and How Often](https://rivalradar.me/guides/competitor-analysis-what-to-track-and-how-often): running competitor tracking as an ongoing habit, not a one-off spreadsheet. - [What to Look For in a Competitor Price Monitoring Tool](https://rivalradar.me/guides/what-to-look-for-in-a-competitor-price-monitoring-tool): a buyer's checklist for evaluating monitoring tools. - [Competitor Monitoring vs. Google Alerts](https://rivalradar.me/guides/competitor-monitoring-vs-google-alerts): where Google Alerts works, where it falls short, and when to use both. - [Competitive Intelligence Without a CI Team](https://rivalradar.me/guides/competitive-intelligence-without-a-team): running a useful competitive-intelligence programme without a dedicated CI function. - [Competitor Monitoring vs. Competitive Intelligence](https://rivalradar.me/guides/competitor-monitoring-vs-competitive-intelligence): what separates the two categories, and which one a given situation calls for. - [Competitor Pricing Monitoring Software](https://rivalradar.me/guides/competitor-pricing-monitoring-software): what this software category does, the types on the market, and typical cost. - [Pricing Page Monitoring Checklist](https://rivalradar.me/guides/pricing-page-monitoring-checklist): a field-by-field checklist for auditing a competitor's pricing page. - [Free Competitor Monitoring Tools: What to Actually Expect](https://rivalradar.me/guides/free-competitor-monitoring-tools): what a genuinely free tier includes, and what to watch for. ## More detail A fuller reference with complete pricing and FAQ answers spelled out is at [llms-full.txt](https://rivalradar.me/llms-full.txt). ## Contact Support: support@rivalradar.me